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2008 Domain Name Industry Report from Nominet
By Robert White of BobWhite.me
I was reading this Nominet report the other day and it opened my eyes up to the narrow minded thoughts that some of us I think have. First and foremost, when it comes to gTLD’s, the United States make up about 50% of each gTLD’s registrations. When it comes to .com’s, Europeans only account for about 21% of the .com registrations, but they make up about 37% of .info registrations and 31% of .biz registrations. I guess they aren’t as hung up about .com as we are. The report also points out that growth rates for gTLD’s like .com, .org and .net have fallen from 30% + in 2006 to just under 10% year to date, while growth rates for ccTLD’s have only gone from 37% to 26%. They do mention that the growth rate in ccTLD’s is due to the huge growth in China and Russia. China is now the number one ccTLD registry followed by Germany and then the UK. Obviously, keyword saturation has affected growth in the .com, .net and .org’s. Does this mean that 2-3 word .com’s are going to climb in value or does this mean that other gTLD’s like .info going to make gains? It’s also obvious to me that there plenty of opportunities in the ccTLD world. Why? The report contains a survey done in the UK regarding trust and awareness among Internet users. The survey indicated that 72% of the respondents said that they would choose a .uk address over a .com. I’m sure that surveys of other countries would indicate pretty much the same. We here in the US get so caught up in .com that we forget that there are millions and millions of other Internet users in the world and most have more trust in their own ccTLD web addresses than .com. While I’m not going to rush out and buy a bunch of generic one word ccTLD domains, I’m definitely going to do some research and make some investments in the ccTLD arena. Keep in mind that what’s common place or taboo in the .com world, is totally different in the ccTLD world. For instance it seems that the Germans are not as adverse to hyphens in their domains. Most non-English speaking countries prefer the domain to be in the native language. Common terms here, like “car rental” are not so common in Europe where its referred to as “car hire”. Another thing to consider is spelling. The word “color” here will probably be spelled “colour” in the UK. I know that a lot of domainers will disagree but I also think that with the saturation of the keyword .com’s will come other opportunities with TLD’s like .me and .info, at least over time.
This intel first appeared on: http://bobwhite.me/2008/11/26/2008-domain-name-industry-report-from...
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Nominet Domain name industry report 2008
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This intel was contributed by Jake
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May, 2012
2008
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